Total survey error

In survey sampling, total survey error includes all forms of survey error including sampling variability, interviewer effects, frame errors, response bias, and non-response bias.^[1][2]

References

1. ^ Weisberg, Herbert F. (2005). The Total Survey Error Approach: A Guide to the New Science of Survey Research, University of Chicago Press ISBN 0226891283
2. ^ Assael,Henry; Keon, John (1982) "Nonsampling vs. Sampling Errors in Survey Research", The Journal of Marketing 46 (2), 114–123 JSTOR 3203346

External links

• Special issue of Public Opinion Quarterly about total survey error